Join us for an insightful session exploring how data from Zigzag’s 30,000+ monthly active users helps shape research and improve training outcomes for puppy guardians. We’ll start with an introduction to Zigzag, the world’s leading puppy training app, and how digital tools are transforming the way people train their dogs. From there, we’ll dive into key insights gathered from real puppy owners, identifying common challenges such as time constraints, conflicting information, and training consistency. We’ll then explore how Zigzag leverages these insights to drive scientific research, including collaborations with Lincoln University and the development of innovative tools like the world’s first patented separation assessment. Looking ahead, we’ll discuss upcoming research on adolescence and continued studies on the efficacy of app-based training. The session will also cover key findings from our research, including studies on the effectiveness of using Zigzag compared to no structured training and the impact of app-based guidance on puppy and owner happiness. We’ll highlight why structured, bite-sized daily training combined with expert 24/7 support leads to better outcomes and stronger bonds between dogs and their owners. Finally, we’ll share opportunities for trainers and researchers to get involved, followed by an open Q&A session. Whether you’re a training professional, researcher, or simply passionate about evidence-based dog training, this talk will provide valuable insights into the future of digital support for puppy guardians.

Sponsor:Pet Professional Guild
Speaker(s):**Lorna Winter

Contact: Rebekah King
 Email: events@petprofessionalguild.com
 Web: https://www.petprofessionalguild.com/webinars-events/webinars/using-user-insights-to-drive-research-