CEU Event: Discover How You Can Harness the Power of Public Relations and Press/News Releases to Grow Your Busi

When: Ongoing
Where: Online


*CPDT-KA: 1.5 *CBCC-KA: 0
CPDT-KSA Knowledge: 1.50
CPDT-KSA Skills: 0.00

* Courses approved for CBCC-KA CEUs may be applied to a CPDT-KA or CPDT-KSA recertification. Courses approved for CPDT-KA or CPDT-KSA may not be applied to a CBCC-KA recertification.

PLEASE NOTE: CPDT-KA can earn a MAXIMUM of 12 CPDT-KSA Skills CEUS within their 3 year certification period.


Public Relations and Press/News Releases, when written and distributed effectively, can be a leading force for growing your business. HubSpot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) states that 71% of Journalists consider Press/News Releases to be their favorite content they receive from businesses. Cision's 2021 Global State of the Media Report puts that number at 78%. Local media, blogs, newspapers, radio shows and yes, even local television, are all searching for local, interesting and relevant news content. You can make it easy for them to feature and help promote your business through providing them with credible, pertinent, honest and professional Press/News Releases. Gaining press coverage helps to get your business or brand name into the public forum. Distributing Press/News Releases can also help your business in 3 ways according to HubSpot. A good Press/News Release can boost your SEO, drive local traffic to your facility and generate more sales. Furthermore, a well composed Press/News Release will help you establish relationships with the media, increase your credibility, help you control the conversation around your brand and can increase your customer engagement. All of this adds up to potentially more customers and increased business growth. All accomplished with very little monetary investment on your part. Join me on this webinar where we will explore the role of Public Relations and a key tool, the News/Press Release, and how you can leverage these into growing your business. We will review 1. The Role of Public Relations 2. The Public Relations Activities 3. Where Public Relations falls in the Marketing Mix 4. Public Relations Tactics 5. The Anatomy of a News Release 6. Tips for Writing a News Release 7. How Best to Get Started using News Releases in Your Business

Sponsor:Pet Professional Guild
Speaker(s):Niki Tudge

Contact: Sharon Nettles
 Email: events@petprofessionalguild.com
 Phone: 184-446-26473
 Web: https://petprofessionalguild.com/event-4872377