* Courses approved for CBCC-KA CEUs may be applied to a CPDT-KA recertification. Courses approved for CPDT-KA may not be applied to a CBCC-KA recertification.
This web lecture discusses core marketing terms and concepts and applies them to the marketing needs of a dog training business. Course length is one 90 minute lesson with a 5 question knowledge assessment. In this marketing course, Shelly begins with core concepts such as branding, positioning, and image development. Shelly helps clarify the foundations of marketing that are so often missed by small businesses. She then delves into the many forms of dog training marketing available, covering the pros and cons of each. From print materials to social media, learn how to make the most of your marketing dollars no matter how many or how few. Before becoming a dog trainer, Shelly Volsche, CPDT-KA, DipCFN spent over 7 years working in the world of graphic design and marketing. Her projects included work for brands like The Association of Pet Dog Trainers and the Nevada SPCA. Additionally, her degree in psychology has provided insights on how people think, shop, and buy. In this lecture, she shares with you her experiences and expertise in building and maintaining a brand and marketing a dog training business. What you can expect to learn from this Course: * Define and understand image, branding and positioning. * Discuss online presence (web, Facebook, Twitter) * Discuss the pros and cons of print advertising and alternatives. * Discuss the pros and cons of common business networks, yellow pages, etc. * Discuss additional concepts and unique ideas for dog training businesses.
Sponsor:E-Training For Dogs, Inc.
Speaker(s):Shelly Volsche, CPDT-KA, DipCFN
Contact: Cheryl Aguiar