|CPDT-KSA Knowledge:||1.00||CBCC-KSA Knowledge:||0.00|
|CPDT-KSA Skills:||0.00||CBCC-KSA Skills:||0.00|
* Courses approved for CBCC-KA CEUs may be applied to a CPDT-KA recertification. Courses approved for CPDT-KA may not be applied to a CBCC-KA recertification.
How often do you put out social media posts, blogs, small written pieces or memes designed to attract the attention of your target market and hopefully generate new sales? Although what your current clients think of you is important, what your prospects think about you is even more so. Look at your website, your Facebook page, your email signature and your written marketing communication. Is it obvious what you do better than your competition? Can you quantifiably demonstrate what makes you unique? In short, is the public perception of your business an accurate reflection of the inside reality and can you convince your target market that you are the obvious choice for them when seeking training and behavior support for their pet? Your marketing, now more than ever, needs to: 1. Capture the attention of your target market. 2. Facilitate your prospect’s information gathering and decision-making processes. 3. Lower the risk to your prospect of taking the next step in your sales cycle. In this short webinar you will learn how you can implement a simple marketing equation in your blogs, social media posts, rack cards and any other medium to help support more sales by engaging your prospect and eliciting a positive response from them. Specifically we will cover: 1. How your prospect’s brain works in terms of a. Reticular Activator b. Beta Mode c. Alpha Mode 2. How to use Activators & Hot Buttons in your marketing communications however short or casual they may be. 3. How to use the same investment of time and get better results from your marketing activities resulting in new sales.
Sponsor:Pet Professional Guild