Over the last few weeks dog trainers have scrambled to set up alternative ways of offering services, as both a way to continue helping dogs and their people and in the rush to shore up lost revenue. As a result, the pandemic has created a wave of innovation and creativity throughout our industry. How well it serves us individually and as a community, both through and beyond this crisis, will depend on how carefully we implement our ideas. This is a time to act swiftly. But it is also a time for deliberate, thoughtful choices. Choices about which services will set you up for best success during and after the crisis. And about how to provide those services, too. In-person services do not translate directly to their virtual counterparts. We will need to translate apples into oranges to set ourselves, our businesses, and our clients up for success. It is an easy time to make limiting mistakes. How do we best package, price, and market online privates and classes in a way that serves our ends now and meets our needs later, too? And how do we deliver them? What do online training best practices look like? What translates, and what needs to be creatively adjusted for training success? Same for classes—what curriculum and instructional adjustments are required for powerful outcomes? We’ve engaged in an impressive flurry of activity to weather this storm, each of us individually and collectively as an industry. Join Veronica Boutelle and Gina Phairas of dogbiz for their expert insights on the opportunities of this moment as well as its potential pitfalls. It’s time to take a breath to set ourselves up not just to survive, but to thrive—both through this crisis and beyond.

Sponsor:Pet Professional Guild
Speaker(s):Veronica Boutelle & Gina Phairas

Contact: Sharon Nettles
 Email: membershipcoordinator@petprofessionalguild.com
 Phone: 731-300-6520
 Web: https://petprofessionalguild.com/event-3817418