This webinar examines the current state of the pet food market and how information overload coupled with an over-abundance of dog food choices influence our ability to make wise and healthful decisions for our dogs. We begin with an examination of the roles that belief, emotions and reason play in human decision-making, including a review of cognitive biases that can hinder one’s ability to “stick to the evidence” when choosing a food. Using the evidence pyramid, we will examine the many types of information that bombard pet food customers daily and will examine the reliability and potential pitfalls of each. A set of basic nutrition facts about dogs is reviewed and participants learn how to consistently apply these when evaluating the many health and wellness claims that are made about commercial foods. Finally, attendees will have the opportunity to review, critically evaluate and support (or not) their own pet feeding beliefs during this informative and enjoyable seminar that asks “Is this Your Brain on Dog Food?”

Sponsor:The Science Dog
Speaker(s):Linda Case

Contact: Linda Case
 Email: lcase@autumngoldconsulting.com
 Phone: 217-586-4864
 Web: https://thesciencedog.com/science-dog-webinars/