When: 07/15/2019 8:00am to 08/27/2019 12:00am
|CPDT-KSA Knowledge:||7.00||CBCC-KSA Knowledge:||0.00|
|CPDT-KSA Skills:||0.00||CBCC-KSA Skills:||0.00|
Week 1 Module 1: The Key Marketing Concepts Module 2: Mastering Your Messaging We start with a whole new way of looking at marketing—one that frees you from the expensive, uncomfortable approaches that keep most dog pros from doing their marketing. Then we’ll make sure your marketing message is ready to rock. You’ll learn how to avoid (or fix!) the common mistakes most dog pros make, and how to craft a compelling message to convince potential clients to become actual ones. Week 2 Module 3: Branding That Binds Module 4: All Roads Lead To Your Website Let’s make sure the materials your potential clients see and read—including your website—are set up to make your best impression. That includes your logo, so we’ll cover the biggest logo do’s and don’ts. Then we turn to your most important sales tool—your website. If you’re like most dog trainers and walkers, you don’t relish having to make the sale. So let’s make sure your website does that part for you! We’ll teach you the 5 specific things your website must do so you don’t have to sell. Week 3 Module 5: Choosing the Right Projects: Your Balanced Marketing Plan Module 6: How to Get Vets & Other Pros Referring To You Module 7: Getting New Clients By Sharing What You Know Module 8: Fans for Life: Repeat Business & Client Referrals So what marketing should you actually be doing? We tell you which projects and efforts to stop bothering with, and which really work—and how. We’ll share lots of specific examples, and help you choose the right ones for your business, skill set, and comfort level. Week 4: Module 9: Getting Social Media Right Module 10: Mastering Your Marketing Schedule Done right, social media can boost your business. Done poorly, it can bust you. And the thing is, the rules are changing. We show you how to use your social media time to the best—and most efficient—effect. You’d rather be working with dogs. We get that. So we wrap by showing you how to manage your marketing. We’ll build a marketing calendar that shows you exactly what to do when, how to keep your marketing going without stress, and how to schedule it to avoid the seasonal slumps that cause financial distress.
Speaker(s):Veronica Boutelle and Gina Phairas