Keep your clients engaged during the holiday season

By Amber Aquart, CPDT-KA

It’s the most wonderful time of the year, but with all of the hustle and bustle, it’s easy for schedules to get hectic. People are busy with holiday events, traveling to visit family, shopping and more. This can make attending weekly group classes difficult.

Instead of having your regular group classes, make it easier for your clients to attend by having a themed workshop.

Come up with a catchy holiday-themed name such as, “Get your dog on Santa’s nice list!”

Your workshop can last 1-2 hours, and be themed throughout the entire session. Not only does this make things more relatable, it adds that extra little holiday spirit!

During the holidays, it’s common for dogs to get themselves into plenty of trouble. Advertise a workshop that will teach ‘leave it’, ‘go to your mat’, and impulse control games to help set dogs up for success when having guests over.

You can also add some fun games and ideas like holiday inspired KONG recipes and musical sits to holiday-themed music! Teach your clients some new indoor games, such as Nosework or hide-and-seek to play with their dog on cold snowy days.

There are endless activities that can be turned into a fun way to incorporate the holidays. This will help grab the attention of new clients and make it easier on your current clients to fit their dog training classes into the busy holiday schedule.

Don’t forget to add that special touch of a holiday card or an email newsletter! A little extra touch goes a long way to turning new clients into forever clients.



Amber is certified through CPDT-KA, CTDI, Pet CPR and First Aid, a CGC Evaluator, Therapy Pets Unlimited Evaluator, and a Service Dog Academy graduate. She has been a professional dog trainer since 2011. Her company, Pawsitive Development, offers positive dog training, off-leash hiking, you-tube tutorials and a Dog Blog.