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Find out how animal behavior started as a set of just-so stories and developed into a respected science. In this lecture, you'll learn how B.F. Skinner's principles of operant conditioning were used by the most successful animal training company in history to train 140 species and 16,000 individuals to perform behaviors for commercials, shows, and military spy missions. Find out how today, some groups continue to use a process developed by scientists in order to improve their training two-and three-fold. Lastly, you'll hear about some fascinating case studies that illustrate how behavior can be measured and data analyzed to make huge improvements in behavior modification and training techniques in record time.
Speaker(s):Dr. Sophia Yin