Many certificants have expressed that we need to be doing a better job with marketing efforts. And we agree! This year, we’re increasing marketing efforts with a focus on educating the dog owning public about why it’s important to seek out and hire a CCPDT certificant.
You’ve likely already started to see some of this new marketing, beginning with last year’s logo, style guide, and website launch. But we’ve got our hands in a lot more pots than that! That’s why, this year, you’ll be seeing increased efforts including ads in print publications, targeted social media efforts, and updated printable marketing materials that you’ll be able to download and hand out to clients. And of course, this new, reader-friendly newsletter!
What does that mean for you, the CCPDT Certificant? As we spread the word to the dog owning public about why certification and standardization in the profession of dog training is important, the dog owning public will begin seeking out and choosing certified dog trainers. Which leads to more clients calling you and more moolah in your bank account!
What does it mean for us at the CCPDT? As consumers begin seeing the value in certified dog trainers, the demand for certified dog trainers rises. Thus leading to more dog trainers choosing to become certificants. Which in turn, helps us push for legislation, therefore makes dog training a regulated industry.
So, how can you help? There are a few ways:
- Like, interact with, and share our social media posts. The more our social media is interacted with, the more people see who we are and what we stand for.
- Be proud of your title, and use the CCPDT logo and letters of distinction on your own business marketing materials and when you are featured in the media.
- Educate your community on why CCPDT Certificants rock. And why owners should be looking for a certificant when it comes to training their family dog! And why veterinarians and shelters should be referring to CCPDT Certificants.
Thank you so much for being a part of the CCPDT family, and a proud supporter of certification through dog training. We hope that you enjoy our new newsletter. And if you want to be heard, reach out and write an article for the next issue! As always, feel free to email us any questions or comments that you have. And if this letter really hit home for you, think about volunteering for a committee on the CCPDT. . . maybe even the marketing committee, whaddya think?
Nicole Larocco-Skeehan, CPDT-KA